Toronto, ON – Canadian fitness brand Move Weight, founded by entrepreneur Hamzeh Kassab, continues its rapid expansion in 2025 with a series of major developments that position the company as one of the fastest-growing names in Canada’s fitness and performance nutrition industry.

Since its founding in 2017, Move Weight has built a strong reputation by focusing on transparency, science-backed products, and delivering real results. In an industry often dominated by exaggerated claims and marketing gimmicks, Move Weight has consistently earned customer trust through its commitment to quality and integrity.

Now, after years of steady growth, the brand is scaling its presence across major supplement retailers throughout Canada, bringing Move Weight’s high-performance products to retail shelves and making them more accessible to fitness enthusiasts nationwide.

“For years, customers have asked us when they’d be able to find Move Weight in stores,” said founder Hamzeh Kassab. “We waited until the timing was right. We built a strong foundation first, and now we’re making our products available to more people who want quality they can rely on.”

Expansion into Gym Accessories

In addition to its core supplement line, Move Weight has officially expanded into the gym accessories market, offering a new collection of high-quality fitness gear. The accessory line includes premium water bottles, gym bags, lifting straps, resistance bands, and performance-driven gear — all designed with the same standards of durability and functionality that have defined Move Weight’s supplements.

“We approached our accessory line the same way we approach our supplements — by focusing on real performance,” Kassab added. “Whether it’s a protein formula or a gym bag, everything we create is designed to meet the needs of serious athletes who expect their gear to perform.”

The accessory line further reinforces Move Weight’s evolution into a complete fitness lifestyle brand, delivering not only supplements but also high-quality products that serve customers in every aspect of their fitness journeys.

Anticipation Builds for New Protein Launch

Among Move Weight’s most highly anticipated developments is the upcoming launch of its first-of-its-kind protein supplement, which is now in its final stages of development and nearing release.

“This isn’t just another protein powder,” Kassab emphasized. “We’ve built this formula from the ground up, using science, research, and a clear commitment to transparency and performance. Our goal has always been to deliver superior results without cutting corners — and this new protein formula reflects that mission.”

The launch of the new protein product is expected to be a major milestone for Move Weight as it continues to disrupt the traditional supplement market. With meticulous attention to ingredient quality, dosing, and formulation, Kassab aims to set a new benchmark for protein supplementation that delivers the performance-focused results his customers expect.

Growth Fueled by Trust and Integrity

While 2025 represents the brand’s largest expansion to date, Kassab remains firmly committed to Move Weight’s founding principles of integrity, consistency, and customer trust.

“Growth is exciting, but trust is everything,” Kassab said. “We’ve never tried to be the loudest company — we’ve worked hard to be the most consistent and reliable. That’s what builds loyalty, and that’s why we’ve been able to expand the way we have.”

In an industry often defined by unrealistic promises and fast marketing cycles, Kassab continues to take a long-term view of growth by delivering authentic products that support fitness through discipline, consistency, and real work — not shortcuts.

“Fitness isn’t about chasing magic fixes,” he added. “It’s about showing up, doing the work, and using products that support that process. That’s what Move Weight is all about.”

A Movement That Continues to Grow

As Move Weight enters its next phase of growth, Kassab remains clear on his long-term vision: to build something lasting that customers can trust.

“We’re not here to follow trends,” Kassab concluded. “We’re here to build something people can depend on for years to come. That’s the legacy I want Move Weight to represent.”

With major retail distribution, the launch of gym accessories, and the long-anticipated protein supplement nearing release, Move Weight’s expansion reflects not just business growth, but the emergence of a trusted movement within the Canadian fitness landscape.

About Move Weight

Founded in 2017 by Hamzeh Kassab, Move Weight is a Canadian fitness brand dedicated to delivering science-backed supplements, performance-driven fitness accessories, and premium athletic apparel. Built on a foundation of transparency, quality, and customer trust, Move Weight continues to establish itself as one of Canada’s leading fitness lifestyle brands.

Media Contact
Company Name: Move Weight
Contact Person: Hamzeh Kassab
Email: Send Email
Country: Canada
Website: https://therealmoveweight.com/