Strong sales of Thai content at Cannes 2022

June 01 01:42 2022
Thailand’s Department of International Trade Promotion reports on a robust market for Thai films, series and animation.

From 17th to 25th May, 2022, ten Thai leading companies in the film and digital content industry attended the Marché du Film as part of the Cannes Film Festival 2022. Thailand’s strong presence was supported by the Department of International Trade Promotion (DITP) under the Ministry of Commerce.

283 buyers, investors and potential business partners conducted face-to-face meetings with the Thai representatives, and potential revenue resulting from negotiations has been estimated at over 849 million Thai Baht.

Mr. Phusit Rattanakul Sereeruengsit, Director General of the Department of International Trade Promotion (DITP) expressed his satisfaction with this impressive performance –

“The mission of our department is to implement the policies of the Deputy Prime Minister and Minister of Commerce – Mr. Jurin Laksanawisit.

One important component of this mission is the support and promotion of Thailand’s digital content industry in the international market, and we have assisted Thai businesses in attending leading international trade fairs.  

The Marché du Film at the Cannes Film Festival is a leading trade fair for film and digital content, attracting over 6,000 delegates. We have supported 10 leading Thai digital content companies to attend the Marché du Film.

They engaged in meetings with over 283 potential business partners. They found not only a strong market for Thai film and television content but also a significant potential for joint ventures (co-productions) and considerable interest from international productions in filming in Thailand.

Revenue resulting from the engagement of the ten Thai companies is estimated at over 849 million Baht.

This is a good indication of steady and sustainable growth in the Thai content market which supports the Thailand 4.0 economic policy to develop Thailand as an economy driven by technology and creativity.

This creative economy can add value in the form of Thailand’s ‘soft power’, which creates enormous economic opportunity.

Amongst the Thai companies represented at the Marché du Film were Halo Productions and M Flow Entertainment who brought LGBTQ films and series known in Thailand as ‘Series Y’. This content is expanding its audience internationally to South Korea, Japan, France and South America. There is clear potential for further international expansion.

The support of the Thai industry at the Marché du Film is part of an ongoing commitment to participate in international trade fairs. This will continue with representation at the American Film Market 2022 in Los Angeles, USA in November.

The success of Thai companies at the Marché du Film indicates an ongoing potential for growth, not only in spreading Thai content across the globe, but also in attracting revenue through co-production and investment in Thailand.  Thailand’s ‘soft power’ will surely rise on the world stage.”

Media Contact
Company Name: Department of International Trade Promotion
Contact Person: Media Relations
Email: Send Email
City: Bangkok
Country: Thailand

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