The accelerating disposable income, the substantial increase in the young and middle-class population, rapid urbanization, and easy availability and accessibility of products are some of the prominent drivers responsible for the growth of the global FMCG market. The migration of people from rural to urban areas to bring economic transformation and change in lifestyles creates a new customer base, providing enormous growth opportunities for the business. Growing urbanization results in structural changes in the consumption patterns of consumers. Altering lifestyle, food preferences, and easy food availability boosts the demand for FMCG products, thereby strengthening the FMCG market size. Moreover, the ongoing developments in grocery stores, e-commerce platforms, and supermarkets will fuel the market demand. The remarkable switch of consumers towards the e-commerce platforms will further promote the FMCG industry’s growth.
The accelerating penetration of smartphones is one of the major trends observed across the world. The busy lifestyle of individuals has made it convenient for the consumers to order goods anywhere and anytime, which leads to saving their time and traveling expenses. This is encouraging the customers to choose convenient delivery options, thereby augmenting the market demand.
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On the basis of type, the food & beverages segment is predicted to dominate the market during the forecast period. This is due to people’s changing lifestyle, which is promoting them to opt for ready-to-eat food & beverages. Also, these FMCG foods & beverages products have a longer shelf life, thereby bolstering the market growth.
Based on the distribution channel, the market is segmented into specialty stores, e-commerce, supermarkets & hypermarkets, grocery stores, and others. Among these, supermarkets & hypermarkets are anticipated to lead the market during the forecast period. This is primarily because of the robust demand for a one-stop shopping destination among customers for all goods. On the other hand, the e-commerce segment is expected to expand at a higher CAGR during the forecast period because of the doorstep delivery of products, which offers a convenient shopping experience to customers.
On the basis of regional coverage, Asia-Pacific is expected to grow at a faster CAGR during the forecast period. This is due to the expanding the increasing urban population, globalization, and altering lifestyles of individuals. Additionally, the growing penetration of smartphones and social media influence would raise the market growth.
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The key players operating in the market include Unilever Group, Procter & Gamble Company, The Coca Cola Company, Pepsico Inc, Kimberly-Clark Corporation, Patanjali Ayurved Ltd, Dr Pepper Snapple Group, Revlon, Inc, Johnson & Johnson Services, Inc., and Nestlé S.A. among others.
FMCG Market Segmentation:
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