Soccer journalist, reporter, and podcast host Brian Landry has announced a new personal pledge designed to encourage more thoughtful conversations about soccer by focusing on player development, leadership, community, and the people behind the game.
As soccer continues to gain momentum across the United States, Landry believes there is an opportunity for everyone—not just journalists—to help create a healthier sports culture by paying attention to the stories that often go untold.
“The score only tells part of the story,” said Landry. “I’m interested in the decisions, the preparation, and the people who make those moments possible.”
Landry says his pledge reflects the values that have guided his reporting throughout his career.
“I’ve always believed the most interesting part of soccer is the people behind it,” he said. “The players, coaches, and leaders all have stories that help explain why the sport continues to grow.”
He also hopes more people will become lifelong learners of the game.
“Every player has a different journey,” Landry said. “Understanding those pathways helps explain where the game is heading and what opportunities exist for future generations.”
For Landry, meaningful storytelling remains as important as ever.
“Technology changes the delivery,” he said. “But people still connect with authentic stories and meaningful conversations.”
Why This Matters Right Now
Soccer is experiencing significant growth, making this an important time to strengthen the culture surrounding the sport.
FIFA estimates that more than five billion people engaged with the 2022 FIFA World Cup, making it one of the largest sporting events in history.
According to the Sports & Fitness Industry Association (SFIA), soccer remains one of the fastest-growing team sports in the United States, with millions of Americans participating each year.
Project Play reports that 58% of U.S. children participated in sports in 2024, highlighting the importance of positive youth sports environments.
Digital platforms continue to reshape sports media, giving fans more access than ever before while increasing the need for thoughtful, accurate, and responsible storytelling.
Brian Landry’s Personal Pledge
Brian Landry is committing to the following seven actions:
I will tell stories that value people as much as results.
I will highlight coaches, volunteers, and community leaders whose work often goes unnoticed.
I will continue learning about player development and share those lessons with audiences.
I will ask thoughtful questions that encourage honest conversations instead of chasing quick headlines.
I will use my platform to celebrate leadership, sportsmanship, and long-term growth.
I will remain curious about how technology and innovation can improve the game without losing its human side.
I will encourage fans to appreciate every level of soccer, from local youth matches to international competitions.
Do It Yourself Toolkit
Anyone can help strengthen soccer culture by taking simple actions.
Attend a local youth or amateur soccer match.
Thank a coach, referee, or volunteer after a game.
Read or watch one long-form soccer story instead of only highlights.
Learn about a local soccer club or academy.
Introduce a young person to the sport by watching a match together.
Spend time learning how player development works.
Follow journalists who focus on thoughtful reporting.
Share a positive story about sportsmanship on social media.
Watch a match from another country to experience a different soccer culture.
Have one meaningful conversation each week about what sports can teach beyond winning.
30-Day Progress Tracker
Use this simple checklist during the next month.
Week 1
Attend or watch one full soccer match.
Read one feature story about a player or coach.
Week 2
Learn about one youth development program.
Thank someone who supports the game behind the scenes.
Week 3
Listen to one long-form soccer interview or podcast.
Share one positive soccer story with a friend or online.
Week 4
Support one local soccer event or community program.
Reflect on one lesson soccer has taught you beyond competition.
Call to Action
Brian Landry invites soccer fans, parents, coaches, players, journalists, and community members to take this pledge over the next 30 days. Choose one commitment, complete the toolkit, track your progress, and share the pledge with someone who believes sports can bring people together. Small actions can help create a stronger soccer community, one conversation at a time.
To read the full interview, visit the website here.
About Brian Landry
Brian Landry is a Missouri-based journalist, reporter, and podcast host who specializes in soccer. His work explores player development, coaching, sports leadership, media, technology, and the people shaping the future of the game. Through thoughtful reporting and in-depth conversations, he helps audiences better understand soccer beyond the final score.
Contact:
[email protected]
Media ContactCompany Name: Brian LandryContact Person: Brian LandryEmail: Send EmailCountry: United StatesWebsite: brianlandryjournalist.com
