Since the rise of social media have reformed the marketing norms. It has changed the relationship between advertising, brand development, and storytelling leading the online marketing trend different than it ever has before. Marketing team used to gauge success through SEO and SEM in search impressions and website clicks is not entirely the case anymore. With the changes in social networking marketing trends, these indications of how closely your ad campaigns are resonating with your audience is not the only index.
With the changes and rising number of brands, influencer marketing has earned a spot in social media marketing strategy in an effort to connect with their customers in a new manner. From a recent report statistic, it has shown that 71% of enterprise marketers said that their influencer marketing budgets would increase over 2021. The social networking industry is also forecast to be worth $13.8 billion in 2021.
IgStars is a technology company with a sharing economy model serving the deal-hunting niche of celebrities on all social networking platforms. It started with the Founder Brandon’s business trip to China 3 years ago. On the business trip to the mainland, there was a girl while sitting beside him on the train asked him to like for her a photo that she just uploaded to WeChat. It make him ponder of why is this so important that she asked a stranger to like a photo. That is until Brandon spent 2 years working at TENCENT, a leading Chinese multinational technology conglomerate company that made him decide to start IgStars.
IgStars was born with a vision to become a place that provides the largest number of views for all celebrities on all social media platforms that partners need. Instagram is the social network platform they started their first campaign on June 1, 2021 and that’s why the company was named IgStars. With the aim to help businesses to expand their market with social media, they have created a “star+community” idea. This idea will bring huge profit not just the platform but both sides. Apart from creating online presence, IgStars will also help businesses to enhance big data for more precise marketing campaigns.
Brandon quoted that the idea and plans that they have are as “resources available on social networking platforms but not being exploited by anyone.” With the exposure to one of the fastest growing company TENCENT, he is confident that IgStars will pioneer to take social network in ASEAN to a new highlight. IgStars have outlined a roadmap where they have detailed plans from 2021 to 2035. He said that “as long as we stick to it and with the support from business and community, we are very certain that IgStars will be able to expand to more countries in short span of time and becoming one of the leading corporation.” Founded in 2021 and IgStars is now focusing on Southeast Asia and already developing to Hong Kong, China, Malaysia, Indonesia and Vietnam market.
As John F. Kennedy once said: “Change is the law of life. And those who look only to the past or present are certain to miss the future.” We must keep looking ahead and strive to embrace new trends to gain an edge over your competitors. As the social media has become an unseparateable part of our life, is has no doubt that the it will continue to bring more values to businesses with good management and plans to gain exposure and profits from it.
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