The global bluetooth beacon market size is expected to reach USD 58.7 billion by 2025, according to a new report by Grand View Research, Inc. The introduction of next-generation software-based and virtual beacons are expected to boost the market demand.
The key factor driving the industry growth is the increased number of applications powered by beacons and Bluetooth Low Energy (BLE) tags. Beacons are witnessing growing penetration across asset tracking and machine/equipment status observation in high volume verticals. At the same time, the markets for both existing and new applications are maturing, leading to larger roll-outs.
Growing integration of beacons in cameras, LED lightings, point of sale (POS) devices, digital signage, and vending machines is expected to propel the industry growth over the forecast period. Apart from retail applications, beacons are also projected to become a common commodity in industrial applications.
Industries are increasingly shifting toward the incorporation of Bluetooth-powered solutions from conventional proximity solutions including Wi-Fi and RFID. Assets based on Wi-Fi, RFID, and people flow tracking systems have currently captured a significant revenue share in the healthcare and intra-logistics sectors. The relatively lower price point of Bluetooth-based solutions is playing a pivotal role in their large-scale adoption in various domains such as indoor navigation, worker security, elderly care, and affordable asset tracking.
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Key Topics Covered
Chapter 1 Methodology and Scope 1.1 Research Methodology 1.2 Research Scope & Assumptions 1.3 List of Data Sources Chapter 2 Executive Summary 2.1 Bluetooth Beacons – Market Snapshot & Key Buying Criteria, 2014 – 2025 Chapter 3 Bluetooth Beacons Industry Outlook 3.1 Market Segmentation 3.2 Bluetooth Beacons – Market Size and Growth Prospects 3.3 Bluetooth Beacons – Value Chain Analysis 3.4 Market Dynamics 3.4.1 Location-based marketing comparison 3.4.2 Comparison of NFC, BLE, and VLC technologies 3.4.3 Market driver analysis 3.4.3.1 Growth in mobile payments to boost beacons demand 3.4.3.2 Increased penetration in the retail sector 3.4.3.3 Need for enhanced customer experience 3.4.4 Market restraint analysis 3.4.4.1 Security concerns 3.5 Penetration & Growth Prospect Mapping 3.6 Industry Analysis – Porter’s 3.7 Bluetooth Beacons – Key Company Analysis, 2016 3.8 Bluetooth Beacons – PESTEL Analysis Chapter 4 Bluetooth Beacons Market: Technology Estimates & Trend Analysis 4.1 Bluetooth Beacons Market: Technology Movement Analysis 4.1.1 iBeacon 4.1.1.1 Market estimates and forecasts, 2014 – 2025 (USD Million) 4.1.1.2 Market estimates and forecasts by region, 2014 – 2025 (USD Million) 4.1.2 Eddystone 4.1.2.1 Market estimates and forecasts, 2014 – 2025 (USD Million) 4.1.2.2 Market estimates and forecasts by region, 2014 – 2025 (USD Million) 4.1.3 Others 4.1.3.1 Market estimates and forecasts, 2014 – 2025 (USD Million) 4.1.3.2 Market estimates and forecasts by region, 2014 – 2025 (USD Million) ……….continue
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About Grand View Research Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S.-based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.
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