Tech Mogul Gurbaksh Chahal Launches AI-Based Marketing Platform, RedLotus

June 24 04:48 2019

June 22, 2019 – Until recently a ‘secret millionaire’, Gurbaksh Chahal is now a well-known business celebrity and tech mogul, sharing his hard-earned entrepreneurial wisdom and experiences wherever he goes. Chahal is also continuing with his passion of creating new ventures that are always better than the competition, the latest being the AI driven RedLotus and the business incubator, Taara.

When Oprah Winfrey interviewed Gurbaksh Chahal on her famous show, the world caught a glimpse of what hard work and success look like from the inside. Chahal had begun with only $99 to his name, and is today an entrepreneur, TV star, speaker, author, and above all, an honest, down-to-earth multi-millionaire who is intrinsically connected to his cultural roots, family and upbringing.

Chahal has launched RedLotus to be unlike any other online marketing platform, as it derives the maximum advantage from AI and big data, creatives and media execution. The new tools and products it offers include Programmatic Video, ConnectedTV, Influencer Marketing and an Enterprise Class Customer Data Platform. Based in Hong Kong, the company has a global reach, with offices in Taipei, Singapore, Kuala Lumpur, Macao, Shanghai, Delhi, Bangalore and Mumbai.

RedLotus tells advertisers who sees their ads, where and how much they earn. On mobiles, it tells brand stories without buffering, in high quality video ads. It has the largest in-app video inventory and reaches an unimaginable 2 billion mobile users across 30,000 apps.

“With RedLotus you can combine branded content with programming to create outcome driven advertising. This is all driven by Artificial Intelligence, with metrics, brand safety, fraud detection, ad placement, all taken care of,” says Chahal.

Born to Indian parents in Tarn Taran in Punjab, India, Gurbaksh Singh Chahal arrived in San Jose, CA when he was just four. As the youngest son, Chahal was rebellious in youth, but worked with his father while still in college, trying his hands at selling on eBay, buying vacant domains, and day trading. Under pressure after facing major losses, Chahal ventured into internet advertising with ClickAgents at the age of 25, and sold it to ValueClick for $5.3 million. His next venture, BlueLithium, was launched in 2004, and bought by Yahoo for $300 million in 2007. Chahal went on to start RadiumOne, Gravity4 and GWallet.

Honors and accolades have come to Chahal in recognition of his pioneering work. He bagged the Leaders in Management Award by Pace University in 2013, and an honorary degree in commercial science. The same year, he received the Ernst & Young Entrepreneur of the Year Award. Chahal’s journey can be followed in his personal memoir and entrepreneurial guide, ‘The Dream’. His non-profit organization is called The Chahal Foundation.

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Media Contact
Company Name: RedLotus
Contact Person: Sarah Mackenzie
Email: Send Email
City: Mumbai
Country: India

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